David Kirkpatrick profiles Jack Dorsey, inventor of Twitter and Square (accept credit cards with your iPhone…amazing).  Good read if you’re interested in technology startups and how that world works. If you have no interest in that, skip the article and instead take this with you.


Dorsey’s is the highly considered life of a purist. His ardent asceticism has only recently been leavened with a dollop of luxury.

When he shops, he seeks the ne plus ultra in quality and durability because he expects to keep each item for life: a Filson leather-and-canvas shoulder bag; a Shaker bench; a Rolex, because its maker is one of the few watch companies, he says, that manufacture their own parts.

I’m not suggesting Rolex or Filson is the way to go, but the attitude is something to think about. Buying as if you’d own something for the rest of your life.

What if we treated all of our things as if they were made to last a lifetime? Maybe they would? Or at least a lot longer then when we treat things with the air of designed obsolescence to which they were created with. Basically, take care of your stuff, whether it’s cheap stuff or expensive. Because it’s all relative, your cheap is my expensive. What I throwaway, you might treasure for a lifetime.
via Vanity Fair